NESTLÉ
BRANDING, PACKAGING AND GRAPHIC COMMUNICATION
CUSTOMER NESTLÉ
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For Nestlé, we collaborate in the development of branding, packaging and graphic communication for several of its brands such as Bonka, Nestlé Postres, Docello, Kit Kat or Nesquik, both in the professional and consumer sectors.
PACKAGING DESIGN FOR NESTLÉ NEW CHOCOLATE SAUCES
Nestlé has launched 3 new chocolate sauces for the hostelry industry. At the graphic level, the packaging should maintain the Nestlé graphics codes, achieve differentiation between the varieties and show the different applications of the product.
REDESIGN OF THE BONKA PROFESSIONAL RANGE
In the redesign of the Essentia range the objective was to communicate expertise and coffee tradition, so the chosen graphic element used in the front pack was the coffee plant in naturalistic illustration that alludes to the origin and the essence of the product as well as the tradition and the experience of the brand. As for chromatic use, a more premium color range was chosen for the High Selection and a range of vivid colors for the standard references.
COFFEE SHOPS AND VENDING RANGE
Redesign of the range of Coffee shops and Vending of Bonka Professional.
The briefing was to differentiate the packs of the different businesses of the brand and to renew the image according to the communication objectives of each one of the ranges.
